Magazine concept/brainstorm
The topic for my magazine will be surfing and the young artistic subculture that embraces it. My inspiration for making this magazine is to address the audience of surfers that do not feel connected with the corporate, “extreme sport”, image that is portrayed in the other three leading surf magazines (Transworld Surf, Surfer, Suring). This will be a surf magazine for those who love the feeling of surfing, who are interested in the lifestyle and day to day routines of everyday surfers who are using the sport to influence their lives in different ways.

Target audience
Age group: 19-35
Income level: 25k-80k
Education level: some college-4 year graduate
Geographic local: Mainly coastal California (San Francisco down to San Diego), New York and other east coast cities and states with surfing communities.
Gender: Male

The target audience of this magazine can greatly be broken up into two categories:
Category 1: The group that is living the lifestyle that the magazine is portraying. They primarily associate themselves as surfers, however also identify with being an artist, creative person or somehow a participant in the surf counter culture.
Category 2: This group aspires to live the surfer counter culture lifestyle. This group is mostly comprised of the working middle class. Those who are committed to a certain lifestyle they may not necessarily be in love with. The magazine will serve as a form of escape for this group.

Content
Departments will include:
-Taking a look back at vintage surf photography, stories and historical happenings.
-Done in the style of “The Selby”, there will be a image driven piece on the unique living/working spaces of different surfers
-A discussion with a “non famous” everyday surfer. The point of this piece is to bring focus to the reader, by allowing them to relate to the people they see in the magazines.